What To Wear For Your Personal Branding Photoshoot - 5 Styling Tips for Small Business Owners

 
 

Getting all set up for your incredible brand photography? Wondering what to wear for your personal branding photoshoot, or perhaps you're gearing up to take the stage at an event, making a TV appearance, or even shooting a video.

Exciting stuff! The secret sauce here? Nailing your style. It's the golden ticket to rocking a seamless and polished look that boldly says, "This is me, and this is my brand!"


Table of Contents

  1. What Is The Purpose Of Your Personal Branding Session?

  2. Tip 1: What To Wear for Your Personal Branding Photoshoot

    1. The Do’s of Your Branding Photo Session…

    2. The Dont’s of Your Branding Photo Session…

  3. Tip 2: Styling, Colors, Accessories, and Multiple Outfits For Your Professional Photos

  4. Tip 3: Use Your Small Local Business Styling Guide for Brand Photos

  5. Tip 4: Preparing For Your Small Business Professional Photoshoot

  6. Tip 5: Own Your Confidence and Have Fun In Your Photography Session

  7. Bonus Tips and Advice from a Professional Stylist

    1. Vanessa Napolitano’s Closet Therapy

  8. Recommendations About What To Wear For Your Personal Branding Photoshoot

    1. Sophia Hague’s Positive Phee


What Is The Purpose Of Your Personal Branding Session?

Your clothing choices communicate your brand's essence, values, and personality. The right outfits not only elevate your visual appeal but also establish a powerful connection to your target audience. Consider creating a cohesive look for your business by using the right location to bring your personality and style into your professional branding photos.

Tip 1: What To Wear for Your Personal Branding Photoshoot

The Do’s of Your Branding Photo Session…

It's more than fashion; it's a strategic way to convey your brand's identity and create a lasting impact. When it comes to photoshoots, choosing the perfect outfits is about creating an authentic visual story.

By curating outfits that align with your brand and make you feel confident, you're setting the stage for a photoshoot that captures your true self and resonates deeply with those you aim to reach.

So make sure you have some fun putting together multiple outfits that you know you’ll feel amazing wearing and look great in them to prepare different looks for your personal branding photography session.

How To Create A Brand That Truly Speaks To Your Target Audience

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How To Create A Brand That Truly Speaks To Your Target Audience 〰️


The Don’ts of Your Branding Photo Session…

Always avoid uncomfortable items that will get in the way of feeling your best self during your professional business branding photoshoot. Also choose an outfit that you’re familiar with, and LOVE not just how it looks but how you feel in it. AVOID buying a brand new outfit the day before!

You can dress to impress for your session WITHOUT breaking the bank. Keep reading below for more outfit ideas to meet your brand aesthetic target AND your budget.

It’s not just about planning ahead for your professional photos but also staying in communication with your photographer to ensure they get your language and can help convey your story through the lens. Rely on your photographer’s plan to help you prep!

Tip 2: Styling, Colors, Accessories, and Multiple Outfits For Your Professional Photos

When it comes to your wardrobe, what are some pieces that bring out your personality and characteristics? 

It’s very important to include a professional look in your small business branding photoshoot that helps you stand out as an authority figure in your field of work or niche.

It is just as important to include a variety of styles in your personal branding photography that also speak on different elements of what you do and who you are in your every day life. 

It’s very useful to take different kinds of photos to display in your professional brand photo session such as casual, formal, glamed up, colors and patterns, and even up close detail shots or flat/overlays. In this way we are able to tell a story with all the elements that make up each look. 

Want to know about the must try set up decorations then make sure you read more about prop ideas for your next personal branding photo session.

san diego woman in business outdoors by rose bushes showing a relaxed outfit example of what to wear for your professional branding photoshoot

Personal Branding Photoshoot Style Guide

For Business Owners, Career Professionals,
and Entrepreneurs

Tip 3: Use Your Small Local Business Styling Guide for Brand Photos

If your personal brand photoshoot is coming up and you need a list of everything you need to know to get prepared, then get the styling guide below! 


When you are having your very first business photography session to elevate your personal brand, it could be confusing, overwhelming, and nerve wrecking! This styling guide for your personal brand photo shoot was made to help you tackle all the little things while you plan your next personal branding photoshoot.

Tip 4: Preparing For Your Small Business Professional Photoshoot

Since I’m not the expert here, I asked Stylist & Image Strategist Vanessa Napolitano from Closet Therapy to give us some tips on how to make the right wardrobe choices and, together, we created a mini guide with 20 styling tips that we’ll be sharing with our clients to help them create their looks.

However, I didn’t want to leave anyone out. I mean, what if you’re not my client but still want those tips? As a thank you for reading my blog, here’s a teaser:

Styling Guide for Personal Branding Photoshoots

The Styling Guide

For Your Personal Brand Photoshoot & More!

  1. Mix It Up

    Sprinkle in some CASUAL, PROFESSIONAL, and ELEGANT looks for more variety.

  2. Stay on Brand

    Blend in your signature BRAND COLORS to keep your style and images harmoniously aligned.

  3. Power Up with a BLAZER

    When you're aiming for a touch of sophistication, slip into a well-fitted blazer. Pair it with jeans and a tee to instantly level up your style game.

  4. Play with Accessories

    Amp up the fun factor! Accessories can bring flair and personality to your outfits.

  5. Make a Statement

    Let your clothes do the talking with a bold STATEMENT t-shirt that speaks volumes to your audience.

  6. Rise and Shine with HIGH HEELS

    Elevate your look (literally) with high heels – they add height, which helps give your body a long and lean appearance. Instant confidence boost included!

  7. Unleash the Playfulness

    Go ahead, rock a whimsical tulle skirt (and did I hear balloons?) for that playful touch.

  8. Embrace the Flow

    Add movement to your images with a FLOWY DRESS or SKIRT.

  9. Comfort is Key

    Choose outfits that make you feel COMFORTABLE and confident. After all, it's all about showcasing the real YOU in your PERSONAL branding.

 

And the golden rule...

Tip 5: Own Your Confidence and Have Fun In Your Photography Session!

Remember, your ultimate accessory is your CONFIDENCE! It's a woman's secret ingredient for every stunning look! 🥰

Want the complete guide? Ok, you twisted my arm ;)

I’ll tell you how you can get it. But first, full disclosure:

I can’t tell you enough about the importance of investing in a stylist.

Collaborating with a wardrobe stylist can work wonders for your brand image and really help you elevate your look, ensuring you radiate confidence and shine on and off camera.

Bonus Tips and Professional advice from a Professional Stylist

Here’s how Vanessa Napolitano’s Closet Therapy serves her clients:

As an Image Strategist, my goal is to elevate my client’s self-image and confidence by helping them understand themselves better.
— Vanessa Napolitano

In this process, we uncover their best self and showcase that through their style, while always staying true to who they are and what they want to achieve.

It's really about embracing an image that fits both their goals and personality.”


Closet Therapy

“Do not forget that the focus is to generate VALUE to your IMAGE.”

- Vanessa Napolitano

Step up your style game and unlock the full potential of your brand.

Recommendations About What To Wear For Your Personal Branding Photoshoot

Want the complete guide with all the 20 tips? Leave a comment below and then hit the button to get in touch! It’ll be a great way for me to know if I’m adding value to you.

Also, you don't have to break the bank to look good. Click below to meet the Queen of Circular Fashion, Sophie Hague! She's the founder of Positive Pheeand our local environmentalist and fashion expert in San Diego.

Positive Phee

“Seeing a gap in the market for truly ethical fashion Positive Phee was born.”

- Sophia Hague

Now, Go With the Flow: Once the prep is done, let loose and have a blast. Creativity + fun = the secret sauce to your success!

Your natural self is your best brand, and that's a win-win in any book.

I’m a Personal Branding Photographer based in San Diego, California but I do photoshoots all over the world. If you’re ready to step into your brilliance and show up for your business, hit the button below and let’s chat!