When it comes to your personal brand, photos help establish and shape your brand identity, as they allow you to create a visual representation of the values, personality, and style of your brand.
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No, I don’t think every business owner should make this kind of investment right away. If your business is new, your focus should be on setting up systems and working on laying a strong foundation so that you can start to earn a more consistent income.
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As a photographer who helps entrepreneurs elevate their businesses, I ask my clients very detailed questions that help us understand what types of images would be most useful for them. This is an essential part of the planning session and, from my experience, a branding photoshoot cannot be successful without it.
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