9 Ways To Use Your Personal Branding Photos To Grow Your Business
So you started a business and now you are looking for ways to use your personal branding photos to grow your business to the next level.
What can brand photography do for my business?
You learned that brand photography…
Helps tell your story and creates a connection between you and your audience
Provides greater credibility and helps your business grow
Creates more visibility and enables you to become an authority in the market
Saves time and money
Helps to position you as a reference in your field
Offers opportunity to monetize your personal brand
Great!
You’re starting to plan some of the best places where you can take your professional branding images, and if you’re a business owner from San Diego, California, you may even want to go to some of the most Instagram-worthy cafes for your photoshoot.
However, you’re not sure where or how to use your photos in order to get all those benefits.
ways to use your personal branding photos
As a personal brand photographer, I know many different ways to use your images and although some seem obvious, I didn’t want to leave anything out!
Branding Images on Your Website
Home Page
Using branding photos on the hero image of your home page could boost your image and help elevate your authority as a professional.
About Page
Let people know who they’ll be working with by showing your personal branding images to show more about yourself, your personality, who you are, and what you stand for.
Contact Page
When your audience is ready to get in touch with you make sure to add more images of you to add another layer of connection with your future clients.
Services & Packages Page
These are great pages on your business website to use personal branding photos of you working with a client.
Blog Pages
Displaying your personal brand photos on your blog is one of the best ways to make a connection with more clients online.
If your blog happens to pop up on someone’s search engine results when they’re looking for information online, then there’s an added layer of personal trust for them to stay on your website and continue learning more about what you offer thanks to your branding images.
Professional Sales Page With Branding Photos
One of the best ways to use your personal brand photos is in your digital products, which helps you stand out as an authority in your professional field and your readers associate you as the expert in that topic.
Coaching Programs
Courses
Digital Products
Mastermind Programs
Hybrid Programs
Elevate Your Social Media With Brand Photography
Showing your business branding images on your social media is a great way to have more accessibility with your audience in a fun way that helps you have a more frequent presence or relationship with them.
If your social media displays your professional branding images it also elevates your authority as a professional.
Profile picture for all platforms
IG Posts & Stories
Create a reel with photos
Cover for videos (reels and lives)
Tik Tok
Facebook Groups
Pinterest Pins
Youtube Thumbnails
LinkedIn profile, banner & posts
Podcast & PR With Your Business Brand Images
Having your personal brand photos ready is important when it comes to collaborations or any speaking gigs.
Especially with podcasts you will be asked for photos of yourself when promoting a guest on a special episode.
Podcast Cover
Podcast Website
Media Kits
PR Pitches
Services & Packages Displaying Professional Branding Photos
Raise your authority as a professional displaying your personal branding images across all your services and packages.
Guides & Workbooks
Freebies
Checklist
Onboarding Documents
EMAILS highlighting your personal branding through photography
Online marketing for small businesses is very efficient when using great e-mail strategies with your personal branding photos.
Add your brand images to your nurture email sequence or when presenting your offers or new products to continue building brand recognition through a strong personal connection with your audience.
Monthly Newsletter
Webinar Reminders
Sales Emails
Funnels
Welcome Sequence
Email signature photo
Marketing Materials Targeting Your Ideal Audience With Personal Brand Photos
Wondering how to reinforce your brand for your audience in an authentic way? Personal Brand Photography is such a great way to tell a story about yourself and highlight you as an authority in your field with professional photos.
Don’t forget to add your personal brand photos to your local business marketing material!
Business Cards (digital or paper)
Flyers
Banners
Ads
BONUS TIP:
There’s so much you can create in CANVA using your high-quality brand photos. Even when you’re only using the free version. However, I do recommend investing in Canva Pro. Some of the features I LOVE are: having my Brand Kit ready to go with my logos, fonts, and colors; being able to remove the background of a photo with just one click; having access to ALL templates and elements, which saves so much time; being able to resize a template I created so I can use it in multiple platforms!
Even if you’re not into that platform, you can still achieve so much with your brand photos using PowerPoint. It may not seem like much, but there are many tools that can level up your marketing material and yes, PowerPoint can be a powerful design tool in disguise.
Don’t have PowerPoint? Try Google’s alternative Google Slides!
So you don’t have time or don’t think you’re creative?
PRO TIP:
Hire a creative designer to help you incorporate your images into your brand! If you upload your photos to Canva, for example, they can create everything you need to elevate your brand, market your business and become visible!
You’ve heard of a virtual assistant to help keep your day to day tasks going while you focus on your business and the big picture.
Have you heard of a Tech Virtual Assistant? Are you a local San Diego professional who wants to learn more about how to take your business to the next level?
More than a virtual assistant, your Tech Virtual Assistant can help you with your website design and development, graphic design needs, e-mail marketing, and even social media management.
Learn more about the difference between a virtual assistant and a tech virtual assistant to find out how to continue growing your business to the next level.
More ways to use your personal branding photos
If you’d like to know more about the reasons you need photos on your website, check out my Blog post Why You Need Photos On Your Website.
Need tips on how to style your best outfit for your next personal branding photography session, or what kind of poses to try? Make sure you ask your photographer for guidance and prep checklists to help you get ready! Or make sure you download my Free Guide that will help you prep for your personal branding shoot!
Over to you: Where have YOU used your photos?
Share in the comments below 👇